
HarvestIQ gives smallholder cooperatives a real-time view of soil health, crop timing, and buyer demand — cutting post-harvest losses by 35% and adding an average $420/season per farm.
We're raising a $350K seed round to expand from 3 to 12 cooperatives across Kenya and Tanzania.
Hvad du bygger, for hvem, og hvorfor dette team.
Smallholder farmers in East Africa lose 30–40% of their produce to post-harvest spoilage — not because they farm poorly, but because they have no visibility into when buyers are ready, what grades they need, or which storage sites have capacity.
A cooperative of 200 farmers might generate 80 tonnes of tomatoes in the same week with nowhere to move them, while a buyer 60 km away is short-stocked.
The loss is a market information problem, not a production problem — and no tool exists that works at cooperative scale without a smartphone or reliable internet.
Smallholder farming cooperatives (150–800 member farms) in Kenya and Tanzania.
Primary buyer: the cooperative manager or chairperson.
Secondary: NGO partners and off-takers who need a reliable supply signal.
We currently serve 3 cooperatives; target is 12 by month 18.
4.200.000
Din numeriske definition (TAM, SAM eller andet) fra guiden.A USSD + lightweight web platform that gives cooperative managers a live dashboard of: member crop readiness (self-reported via SMS/USSD), available cold storage by location, and buyer demand signals from connected off-takers.
Planlagt brug af midler fra runden (vejledende). Ikke en forpligtelse til at investere eller gennemføre en transaktion på denne platform. Virksomhedens kapitalbehov (til linje-%): $350.000.
| Kategori | Beløb (USD) |
|---|---|
| Engineering — USSD platform expansion & off-taker APIs | $120.000 |
| Sales & cooperative onboarding (9 new cooperatives) | $85.000 |
| Field operations & cooperative support team (2 FTE, 18 mo) | $72.000 |
| Infrastructure (USSD hosting, SMS costs, servers) | $38.000 |
| Legal, compliance & financial controls | $18.000 |
| Contingency | $17.000 |
Veiledende linjetotal: $350.000 (vejledende; skal matche virksomhedens kapitalbehov, når det er endeligt.)
Kapitalstruktur, brug af midler, milepæle og fremskridt, plus hvordan kvalificerede deltagere kan engagere sig efter godkendelse. Dette initiativ er struktureret omkring resultater, brug af kapital og milepælsbaseret udførelse.
For dette initiativ: opdag det her, forstå kapitalstruktur og brug af midler nedenfor, angiv ikke-bindende interesse hvis du vil, og anmod derefter om Pandi Deep Dive-adgang for at gennemgå lukkede materialer efter godkendelse.
Raising $350,000 for 12% equity
Implied post-money valuation: $2,916,667
How this valuation is derived: $350k raised ÷ 12% equity offered = $2.9M implied post-money valuation. Funders who participate in this round collectively receive 12% of the company in exchange for $350k of capital toward execution. A 10% structuring fee is added on top (funders contribute $385k total so the venture receives $350k).
Planlagt brug-af-midler-linjetotal: $350.000,00 Afstemt med virksomhedens kapitalbehov.
Disse milepæle viser planlagt levering og fremskridt over tid.
Platform v2 live & 4 new cooperatives onboarded
Tanzania market entry & 8 cooperatives active
12 cooperatives, Series A readiness
Offline / registrerede forpligtelser mod den samlede runde (ikke værdipapirudførelse på platformen).
6 years cooperative agronomist, Kenya & Ghana
former M-Pesa SME platform lead
former Hello Tractor East Africa BD
USSD systems & API integrations
A simple rules engine surfaces a daily "harvest window" recommendation for each crop type.
No smartphone required for member reporting — the data flows up through feature phone USSD interactions, aggregated into the manager's web dashboard.
GSMA's 2023 data shows feature phone penetration in rural East Africa crossed 78% — our USSD-based platform works on any phone, no internet required.
Two major off-takers (Twiga Foods and Carrefour Kenya) signed open API agreements with cooperatives in Q1 2024, creating a real-time demand signal we can plug into.
And the Kenyan government's 2024 Digital Agriculture Policy mandates cooperative data reporting by 2026 — creating a compliance tailwind for our dashboard product.
$180/cooperative/month subscription (covers up to 500 member farms).
Implementation fee of $600 one-time per cooperative for onboarding and USSD number setup.
Off-taker API access: $250/month per buyer integration.
Blended ARPU across all revenue lines: ~$230/cooperative/month at full adoption.
3 paying cooperatives (680 member farms total); $7,200 ARR; average post-harvest loss reduction of 34% measured across 2 full harvest cycles; 1 LOI signed with a 4th cooperative (320 farms, Meru region); Twiga Foods API integration live and pulling demand data daily; $45K in non-dilutive grant funding received (GSMA AgriTech Fund, 2023).
The only platform in East Africa that works without internet at the farm level (USSD), integrates live off-taker demand signals, and is priced for cooperative budgets (not NGO grants).
Competitors either require smartphones (iShamba, DigiFarm) or are built for large agribusiness, not smallholder cooperatives.
Our 18-month head start on USSD cooperative integrations and the Twiga API relationship represent distribution moats that take years to replicate.
CEO Amara Osei spent 6 years as a cooperative agronomist in Ghana and Kenya before building this — she's the product's first user.
CTO David Mwangi previously built USSD payment infrastructure for M-Pesa's SME product (served 120K businesses).
Head of Partnerships Rose Kamau ran East Africa business development for Hello Tractor.
Together: deep domain knowledge, proven technical execution, and existing relationships with the off-takers and cooperatives we're expanding into.
When post-harvest loss drops by 34% across a 200-farm cooperative, the income effect is direct and measurable: $420 more per farm per season stays in the household.
For a cooperative of 200 farms, that's $84,000 in retained income per season that previously rotted in the field or sold at distress prices.
At 12 cooperatives (our 18-month target), this raise unlocks $1M+ in annual income recovery for farming families — without changing what they grow or how they farm.
The improvement comes entirely from better market timing and storage matching.
Dette initiativ er struktureret omkring resultater, brug af kapital og milepælsbaseret udførelse.
Sådan engagerer investorer sig typisk
Dette initiativ bruger de samme Pandi-byggesten som andre projekter: historie, kapitalstruktur, milepæle og gennemsigtighed, med venture-specifikke værktøjer når de er aktiveret.
Virksomhedens kapitalbehov (vejledende): $350.000
Adgang til venture-materiale eller interesseangivelse udgør ikke et tilbud eller salg af værdipapirer, og ingen investering gennemføres på denne platform. Finansiering sker eventuelt offline med separat dokumentation og gældende lov.