About This Project
HarvestIQ gives smallholder cooperatives a real-time view of soil health, crop timing, and buyer demand — cutting post-harvest losses by 35% and adding an average $420/season per farm.
We're raising a $350K seed round to expand from 3 to 12 cooperatives across Kenya and Tanzania.
The venture story
What you are building, for whom, and why this team.
The opportunity
Smallholder farmers in East Africa lose 30–40% of their produce to post-harvest spoilage — not because they farm poorly, but because they have no visibility into when buyers are ready, what grades they need, or which storage sites have capacity.
A cooperative of 200 farmers might generate 80 tonnes of tomatoes in the same week with nowhere to move them, while a buyer 60 km away is short-stocked.
The loss is a market information problem, not a production problem — and no tool exists that works at cooperative scale without a smartphone or reliable internet.
Smallholder farming cooperatives (150–800 member farms) in Kenya and Tanzania.
Primary buyer: the cooperative manager or chairperson.
Secondary: NGO partners and off-takers who need a reliable supply signal.
We currently serve 3 cooperatives; target is 12 by month 18.
4,200,000
Your numeric definition (TAM, SAM, or other) from the wizard.A USSD + lightweight web platform that gives cooperative managers a live dashboard of: member crop readiness (self-reported via SMS/USSD), available cold storage by location, and buyer demand signals from connected off-takers.
Use of funds
Planned use of proceeds from the raise (indicative). Not a commitment to invest or execute a transaction on this platform. Company capital need (for line %): $350,000.
| Category | Amount (USD) |
|---|---|
| Engineering — USSD platform expansion & off-taker APIs | $120,000 |
| Sales & cooperative onboarding (9 new cooperatives) | $85,000 |
| Field operations & cooperative support team (2 FTE, 18 mo) | $72,000 |
| Infrastructure (USSD hosting, SMS costs, servers) | $38,000 |
| Legal, compliance & financial controls | $18,000 |
| Contingency | $17,000 |
Indicative line total: $350,000 (indicative; should match company capital need when finalized.)
Trust & Transparency
Capital structure, use of funds, milestones, and progress, plus how qualified participants can engage after approval. This initiative is structured around outcomes, use of capital, and milestone based execution.
For this initiative: discover it here, understand capital structure and use of funds below, express non binding interest if you choose, then request Pandi Deep Dive access to review gated materials after approval.
Capital structure
Raising $350,000 for 12% equity
Implied post-money valuation: $2,916,667
How this valuation is derived: $350k raised ÷ 12% equity offered = $2.9M implied post-money valuation. Funders who participate in this round collectively receive 12% of the company in exchange for $350k of capital toward execution. A 10% structuring fee is added on top (funders contribute $385k total so the venture receives $350k).
Planned use of funds line total: $350,000.00 Aligned with company capital need.
Delivery milestones
These milestones show planned delivery and progress over time.
Platform v2 live & 4 new cooperatives onboarded
Tanzania market entry & 8 cooperatives active
12 cooperatives, Series A readiness
Indicative commitment progress
Offline / tracked commitments toward the total round (not in-platform securities execution).
Meet the team
6 years cooperative agronomist, Kenya & Ghana
former M-Pesa SME platform lead
former Hello Tractor East Africa BD
USSD systems & API integrations